Discussions

Dear Development Team,

We would like to explore the possibility of sending applicant status updates from Personio back to Google Ads, in order to enhance our conversion tracking capabilities. Specifically, we are interested in understanding how many applicants generated through Google Ads campaigns eventually progress to key milestones such as interviews or hires.

Currently, we are unable to see this data within Google Ads, making it difficult to evaluate the true effectiveness of our recruiting campaigns.

Our goal is to set up a system where changes in applicant status within Personio (e.g., "Interviewed", "Hired") can be sent back to Google Ads as offline conversions, tied to the original click or conversion data. This would allow us to optimize our ads based on meaningful recruitment outcomes.

Could you please let us know:

• If this kind of integration is feasible with Personio’s API and Google Ads' offline conversion tracking?
• What technical steps would be required to implement this?

Looking forward to your insights.

Best regards,

Friederike